Who am I


 Hi I am Lene D, a creative soul wanted to create my own shop,again, when I lost my job. A design enthusiast. Full off energy, creativity and positivity,I started my business in e-commerce, and in social media in 2018

This was my secondary income. With hard work and dedication it became my full-time job after Covid-19 hit us.

I`ve been a Entrepreneur for over 25+ years and tried and failed, got back up.

Yes, starting a business can be a challenging and overwhelming process, especially when it comes to navigating the vast amount of information available online. It's important to remember that everyone starts somewhere, and building a solid foundation for your business takes time and effort.

Here are a few tips to help you get started:

  1. Conduct thorough research: Make sure you have a good understanding of your target market, competitors, and the industry as a whole. This will help you make informed decisions and avoid costly mistakes.

  2. Create a business plan: A business plan outlines your vision, goals, and strategies, and serves as a roadmap for your business.

  3. Network: Connect with other business owners, entrepreneurs, and professionals in your industry. This can provide you with valuable insights, support, and opportunities for growth.

  4. Seek professional help: Consider working with a business coach, accountant, or attorney to help you navigate the legal and financial aspects of starting a business.

Remember, building a successful business takes time and effort, but by taking the right steps and staying focused on your goals, you can achieve success.


My passion is content creation, and all things business. To empower and encourage women entrepreneurs through creative apparel.To provide tools and products to educate, engage and empower small and medium sized businesses.

I believe nothing makes you shine like being authentically you, while feeling confident in what you wear. 

I´m based in Oslo,Norway. I ship all over the world.

My customers means everything to me, and my goal is to be unique and outstanding in customer service so if you can`t find what you are looking for then get in touch!

Bosses do everything at once - You can find me somewhere in between inspiring others, working on myself, dodging negativity, and slaying my goals - 



My business information:

Org. nr. 921 092 539



Contact form